Unicef UK appoints Manifesto as digital agency
Howard Lake | 2 November 2016 | News
Unicef UK has appointed Agile digital agency Manifesto as its digital agency.
It was initially appointed, following a competitive pitch process, to create an audience and content strategy for the children’s charity. This included conducting in-depth user research and market analysis to define new digital personas for the organisation.
Now London-based Manifesto has been appointed as the charity’s digital agency on an ongoing basis. As such, the agency has already redesigned and rebuilt the Unicef UK‘s website, and worked on a legacies campaign that delivers personalised video to supporters.
The two organisations report that they have “created a single collaborative team to work together” to deliver this project.
Earlier Unicef UK design
New Unicef UK website design by Manifesto in 2016
James McDiarmid, Head of Digital Engagement at Unicef UK, said:
“We were extremely impressed with the research and strategy Manifesto worked with us to create. Their interpretation of what this meant for our new website made them the natural choice as our digital agency. We’re looking forward to developing this relationship and seeing how much further our digital capabilities can evolve to support our work for children.”
Manifesto’s other charity clients include Cancer Research UK, Diabetes UK, The Children’s Society, The National Trust, Avios, and Frieze Art.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.