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Charge-free charity fundraising platform goes live

Charge-free charity fundraising platform goes live

A charity platform that sees 100% of donations go directly to the charities involved goes live this month.

Wonderful.org, launched by Kieron James, uses the strapline ‘Don’t Just Give… Be Wonderful’, and will not charge charities or take any deductions. It will also be free from card processing charges, the first £1m of which Nexbridge, the telecommunications company co-founded by James, will pay. After the first million pounds of fundraising activity, transaction fees and all other costs will continue to be met by corporate sponsors.

Each month, the website transfers all funds raised through the activities of fundraisers to charities’ bank accounts, making no deductions, and charities currently listed on the site include Cancer Research UK, Dogs Trust and Mind.

James said:

“We believe charities should receive every penny from fundraising efforts. We also believe that Gift Aid should be directed in full to the charities rather than the operators of fundraising platforms. This is why the Wonderful Organisation will not generate profit, or even cover costs, by deducting money from fundraisers’ sponsors or Gift Aid contributions. We are a non-profit organisation run by volunteers and funded entirely by like-minded, philanthropic businesses.”

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Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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