New Geared for Giving campaign sets Payroll Giving target of £260m a year
Melanie May | 6 October 2016 | News
A new phase of the national Geared for Giving campaign launches today, with the aim of doubling the amount raised by Payroll Giving to £260m a year by increasing participating employees from one million to two million within the next five years.
The new phase is being launched by BT chairman Sir Michael Rake and calls for every UK employer with more than 250 staff to offer Payroll Giving.
BT Chairman Sir Michael Rake launches Geared For Giving campaign at BT Tower https://t.co/pE9GJmwalN
— Geared for Giving Campaign (@GearedforGiving) October 6, 2016
Advertisement
According to Geared for Giving, 23% of the UK’s largest employers currently offer Payroll Giving. By increasing the number of employers signing up to the scheme, Geared for Giving hopes to make giving to charity through employee pay a social norm in the UK. The campaign is funded by some of the UK’s biggest employers, including ASOS, BT, Beaverbrooks, Experian, Linklaters LLP and The Entertainer.
BT, which is also one of the campaign’s founding partners, has also announced its commitment to building a new digital platform, which will enable any PAYE employee to request to sign up to the scheme.
Sir Michael Rake said:
“Payroll Giving is the simplest and most effective way to give to charity, both for employers and employees, and is a great way to boost charitable giving overall. BT alone raises £3.5m for charities through Payroll Giving every year, and we encourage more British businesses to get behind the scheme to help deliver its true potential.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.