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Eight tips for training effective fundraisers

Howard Lake | 30 September 2016 | Blogs

Training the people who are going to make fundraising calls or other forms of direct ‘asks’ to your supporters is key in assuring that your brand values and your organisations’ ethos are correctly represented.
My experience, developed over twenty-three years of fundraising on behalf of not-for profit organisations for telephone fundraising, F2F, legacy campaigns and middle and major donor campaigns, demonstrates that training is not just about imparting facts and figures, but that it is more about instilling an ethos and a way of thinking in fundraisers who need to represent your organisation in the way you want it represented.
Over the years, I have seen the results of many client trainings, both good and bad, so here are some tips and pitfalls to get the best results when training out of house.

Sometimes people think that being a good fundraiser is about having a nice voice, a particular background or a neutral or even posh accent!
But in reality, my experience shows me that the people who support you come from a wide variety of different backgrounds and experience, and above all else, that they will appreciate a conversation with someone who shares their values, who’s polite and respectful, and has the emotional intelligence to listen and respond appropriately.
Regardless of the financial outcome of the ask – like us all, they will remember kindly an interaction that made them feel good.
 

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