Rogare survey into fundraiser:beneficiary relationships seeks input
Melanie May | 19 August 2016 | News
Fundraising think tank Rogare is seeking views for a survey conducted by its Advisory Panel member Adrian Salmon, which explores the relationships fundraisers have with their beneficiaries.
The survey is open to all fundraisers working for UK charities, and is being managed by the Plymouth Charity Lab with Salmon to present the results at the Institute of Fundraising Scotland Conference in October.
The survey contains 10 questions, including asking fundraisers if they consult their beneficiaries about fundraising materials, how easy it is to reach their beneficiaries to talk to them, and who at the charity is responsible for how beneficiaries are depicted in marketing materials.
Rogare director Ian MacQuillin said:
“Rogare is attempting to refocus fundraising’s professional ethics by encouraging fundraisers to balance their duties to both donors and beneficiaries. To do that, fundraisers will need to have relationships with their beneficiaries, so this is an important study exploring what the current state of those relationships might be.”
The survey can be accessed online at: https://plymouthbusiness.eu.qualtrics.com/jfe/form/SV_81zWeWdGB8RFCiV
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.