H&M’s donated clothing raises £3m for British Red Cross
Howard Lake | 9 August 2016 | News
Fashion retailer H&M has raised over £3 million for the British Red Cross over the last five years by donating over 900,000 items of clothing and accessories which have been sold in the charity’s 350 shops across the UK.
The donated items are de-tagged and unbranded before being sold in the charity’s shops.
British Red Cross Director of Retail Paul Thompson said:
“A huge thank you to H&M in supporting us during this longstanding relationship that has helped generate over £3 million through our shops across the country. These vital funds will go towards helping people in crisis in the UK and abroad. Through the generosity of H&M, we have been able to provide our customers with an even broader choice of fashion and on-trend items.”
The British Red Cross’s 350 retail outlets around the UK also include a number of specialist shops featuring vintage clothing, books, designer, bridal, furniture and electrical equipment.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.