‘Pass on something legendary’ is theme of Remember A Charity in your Will Week
Howard Lake | 29 July 2016 | News
Remember A Charity, the charity consortium that promotes leaving a charitable gift in your Will, has unveiled its plans for its legacy awareness week this year. The Remember A Charity in your Will Week will run from 12-18 September 2016, and its theme will focus on encouraging the public to “pass on something legendary”.
Using the hashtag #mywisdom the public will be invited to tweet their advice for future generations as well as remember a charity in their Will, after they have looked after friends and family. They will be joined by celebrities and charity supporters.
The consortium of 170 charities is also inviting more charities to take part to make this, the seventh year of the legacy campaign week, its biggest yet.
Rob Cope, director of Remember A Charity, said:
“With this year’s consumer campaign, our focus is to give charities a range of resources that will help them deliver a strong legacy message that they can tailor for their own supporters. We want to encourage as many charities as possible to participate in Remember A Charity Week 2016, joining the consortium and shining a spotlight on legacy giving.”
Charities joining the consortium before Remember A Charity Week will receive promotional materials and a toolkit, equipping them for promoting legacies effectively to their stakeholders and supporters. All member charities are also promoted on the Remember A Charity campaign website.
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#mywisdom
The campaign this year will feature a short film that showcases donors’ inspirational words for future generations. Posters will be displayed on the London Underground and at many of the UK’s busiest service stations.
Full details of this year’s creative campaign will be unveiled in September.
Past Remember A Charity in your Will Week campaigns
Masterchef presented Greg Wallace hosted Cafe de Mort as part of Remember A Charity in your Will Week
The annual campaign, designed to make legacy giving a social norm, has featured some striking and humorous images and people over the past few years, including:
- unusual last requests being unveiled to relatives at the reading of the will, including having one’s coffin taken to the cemetery in an ice cream van
- Cafe de Mort, the restaurant with potentially deadly items on the menu
- Extreme Will-Writing featuring men and women in their seventies write a charity into their Will 10,000 feet up in the air before skydiving back down to earth
- Stuntman Rocky Taylor recreating his famous 1985 stunt
Last year’s campaign
The 2015 Remember a Charity in your Will Week featured Extreme Will-Writers
Oxfam reported a “significant increase” in the amount of web traffic to its legacy page and requests for legacy packs following last year’s campaign. The charity promoted the campaign via social media and in its charity shops.
Tim Hunter, Oxfam’s Director of Fundraising, said:
“Remember a Charity gave us a hook and a focus and that enabled us to get our retail network of 700 shops involved; communicating the importance of legacies to both the people who come into our shops as well as our volunteers who work there.”
Dominique Abranson, WaterAid’s Legacy and In Memory Manager, added:
“Remember A Charity is central to our new legacy strategy. Having a national week organised externally galvanised all our staff far more than if we’d tried to create our own legacy week.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.