£12,500 from Superdry’s carrier bags donated to Trees for Life
Howard Lake | 21 July 2016 | News
Sales of carrier bags from fashion retailer Superdry’s shops across Scotland have raised £12,500 for conservation charity Trees for Life. It will use the donation to help save Scotland’s ancient Caledonian Forest and its rare wildlife.
Scotland’s 5p charge on carrier bags in stores aims to reduce plastic bag use. Superdry has gone one step further for the environment by ensuring that its bags are made of easily biodegradable paper rather than plastic.
Trees for Life’s Chief Executive Officer Steve Micklewright (left) and Paul Thomas, Superdry’s Energy and Environment Manager, with native tree saplings at Trees for Life’s Dundreggan Conservation Estate.
Superdry’s Energy and Environment Manager Paul Thomas visited Trees for Life’s Dundreggan Conservation Estate in Glenmoriston near Loch Ness, to present the donation and to see some of the practical conservation action being carried out.
He said:
“We are really proud to be supporting Trees for Life’s restoration of the Caledonian Forest, one of the country’s most iconic but endangered habitats. A healthy environment benefits everyone, and it’s inspiring to support this project which is bringing new life to the wild landscapes of the Highlands.”
Although only a fraction of the former Caledonian Forest survives, Trees for Life has planted more than one million trees at dozens of locations, and has created 10,000 acres of new forest. It has pledged to establish one million more trees by planting and natural regeneration by 2018.
Trees for Life was selected as the beneficiary charity by a staff vote of Superdry staff.
How do you get your charity on the list for the next Superdry staff vote? It seems that Superdry is reviewing its charitable activities at the moment, so it is not clear at present.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.