Now in its fourth year, the campaign delivers chocolate fudge cakes to people’s doors during Ramadan, at a cost of £10 per cake with all proceeds directed to Islamic Relief’s Syria Appeal.
Last year, the campaign raised £250,000 with the help of over 1,600 young volunteers delivering over 40 tonnes of cake. The #Cakes4Syria campaign began in 2011 when a group of young Muslims from Bradford launched it to help people in Syria. Since 2011, the campaign has expanded nationwide and now delivers to more than 1,000 UK postcodes and generates over 1 million social media interactions. So far, the campaign has delivered over 60,000 cakes, raising over half a million pounds in total.
— #Cakes4Syria (@TheCakeCampaign) June 12, 2016
Zia Salik, community fundraising and volunteer national manager, said:
“It’s going to be a challenge, but the volunteers are geared up and we always receive terrific support from the public. If you had asked me five years ago whether the campaign could reach a quarter of a million I would have thought you were crazy, so £300,000 is definitely achievable.”
The theme of this year’s Islamic Relief Ramadan Appeal is ‘SubhanAllah’. It celebrates the contribution that Muslims have made in halving extreme poverty around the world. Overall, during the month of Ramadan British Muslims are expected to donate more than £100 million to charity.
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