Christian Opinion Panel provides insight into charity views
Melanie May | 16 June 2016 | News
An opinion panel that offers views on various aspects of charity as held by Christians has launched.
The Christian Opinion Panel claims to be the first of its kind in the UK, and aims to help charities better understand and reach this audience. It includes donation habits, and views on volunteering, as well as other lifestyle data such as demographics, consumer habits, media consumption, computer and communication use, travel, and community.
The data shows that 73% of the Christian Life Panel give to charities on a regular basis, while 97% say that helping others is important to them, and 78% hold volunteering in high regard.
The Christian Opinion Panel was created by media agency TMH, and further sample research findings and information can be found on its Facebook page and online.
Advertisement
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.