Brooke appoints GOOD Agency on fundraising strategy
Melanie May | 13 June 2016 | News
International animal welfare organisation Brooke has appointed GOOD Agency as its fundraising partner.
Coinciding with the launch of Brooke’s new brand, GOOD Agency will start on the charity’s five-year fundraising strategy. This will include optimising Brooke’s fundraising and recruiting new audiences through individual giving and other engagement strategies, as well as developing their short and long-term income.
GOOD Agency won the business in a competitive pitch at the beginning of 2016 and began working on the project immediately.
Caroline Corr, head of individual giving at Brooke said:
“We conducted a rigorous selection process, choosing GOOD as our strategic partner because they identified our challenges and opportunities. GOOD also got the potential of our new brand and how it can help us achieve our ambition.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.