The arts and culture sector will this year have its own distinctive top-level domain name, .art, to offer immediate identification with the arts.
The domain name was the idea of UK Creative Ideas Limited which, following agreement with ICANN, the Internet Corporation for Assigned Names and Numbers, will act as the exclusive operator of the domain. It will be available to arts organisations from Autumn 2016.
John Matson, CEO of UKCI, said:
“Our goals are to support existing museums, galleries, artists, auction houses and others in protecting and enhancing their brands, to inspire new organisations to build on .ART real estate, and to make domain names available to younger players to the art scene whose names are no longer available in other TLDs and want to immediately be identified with the art world.”
UKCI was founded by Russian venture capitalist Ulvi Kasimov, who serves on the Board of Trustees at the Moscow Multi-Media Art Museum and has sponsored a number of exhibitions and publications.
Organisations and individuals can request an .art domain from dotart.domains.
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