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New platform sees arts bodies host exhibitions & fundraise with VR
Melanie May | 5 July 2021 | News
An initiative co-created by charity Outset Contemporary Art Fund and art-science collective Visualogical has brought together 15 UK public arts institutions to take exhibitions and events global via virtual reality, on one digital platform – and raise funds.
The initiative, called theVOV, hosts free exhibitions with audiences invited to make micro-donations during their visit to support the participating organisations. Donations are shared equally amongst all participating institutions.
theVOV has just completed a 12-week inaugural season, sponsored by UBS, and announced an encore, reviving all 15 virtual exhibitions for this week only.
From today, Monday 5 to Sunday 11 July, all 15 virtual exhibitions will be live on theVOV with one message: Support the arts.
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Exhibitions are presented by arts organisations spanning the UK, from Tate to the National Galleries of Scotland, Spike Island and Turner Contemporary. 27 artists are exhibiting, including Chris Burden, Lisa Brice, Andreas Gursky, and Yinka Shonibare CBE RA.
theVOV is also offering free access to live events and on-demand content featuring interactive experiences, such as virtual gallery tours, workshops and talks.
Candida Gertler OBE, Co-Founder, Co-Director and Trustee of Outset said:
Natasha Hersham, Co-Founder of Visualogical said:
Main image: theVOV’s virtual presentation of Shannon Bono’s Untitled (Mangbetu) and Sian Fan’s Seeping
Out Skybox, as part of Sarabande’s digital exhibition ‘Corpus Mentis’, curated by Hikari
Yokoyama and Trino Verkade (2021)
- We talk multichannel to connect donors but how about multi sensory? (14 November 2015)
- Virtual reality campaign helps reticent swimmers into the water (18 July 2016)
- National Autistic Society uses VR in shopping centres to raise awareness (18 August 2016)
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.