Morrisons Partnership raises £5m for Sue Ryder
Melanie May | 2 May 2016 | News
Morrisons has announced that its Raise a Smile Partnership with Sue Ryder has raised £5m for the charity since its 2014 launch.
The funds have been raised by Morrisons customers, colleagues and suppliers, and have enabled the recruitment of over 100 expert healthcare professionals, who provide more than 123,550 extra hours of care a year to patients and their families across the UK.
Morrisons also funds Sue Ryder’s Online Community and Support, which has had over 17,000 visitors since launching in June 2015 and offers online support and advice across the UK, 24 hours a day, seven days a week.
To raise the money, Morrisons colleagues and suppliers have participated in a range of events, including cycle rides, mountain hikes, sponsored walks and in-store static cycle challenges, as well as tea parties, tombolas, raffles and fancy dress days, which have been supported by customers and colleagues. Customers have also donated at the checkouts and purchased Sue Ryder scratchcards, Christmas cards and Morris, the Raise a Smile toy.
Sue Ryder chief executive Heidi Travis said:
“This incredible achievement has only been possible thanks to the dedication, enthusiasm and generosity of Morrisons colleagues, customers and suppliers. Our partnership means that specialist teams have been able to reach out beyond our Sue Ryder hospices to provide crucial care and support to patients and their families in their own homes.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.