Apple & WWF team up with Apps for Earth
Melanie May | 20 April 2016 | News
Apple and WWF have launched an initiative to raise awareness of conservation issues, and to raise funds for the charity’s work.
Apps for Earth runs until 24th April and coincides with Earth Day on 22nd April. The campaign sees WWF receiving 100% of the proceeds from the sales of 27 participating apps and In-App Purchases in the App store.
Excited to support @World_Wildlife & @AppStore as they launch #AppsforEarth. Proceeds from 27 apps will support WWF: https://t.co/drl6Cx810C
— Leonardo DiCaprio (@LeoDiCaprio) April 14, 2016
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The apps all feature new content celebrating WWF’s global conservation work in its key focus areas of forests, oceans, fresh water, wildlife, food and climate. Participating apps include Angry Birds 2, which sees the infamous pigs overfishing the oceans and asks players to stop them, and SimCity BuildIt, which includes three new quests that support forests, oceans, and wildlife.
WWF’s own app, WWF Together, is also participating with new content: as well as including stories of the world’s most amazing animals, it now includes Earth Story.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.