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Social Misfits Media publish free guide to crowdfunding by charities

Social Misfits Media publish free guide to crowdfunding by charities

Social Misfits Media has published ‘Make It Rain: Tips & Tricks for # Success’, a free guide for charities and not-for-profits.

The guide is designed to inspire organisations and help them to start thinking strategically about crowdfunding as a fundraising approach.

Sponsored by JustGiving and the Institute of Fundraising, ‘Make It Rain’ features interviews and case studies of successful crowdfunding campaigns, including Not My Style, Hollaback!, The Royal Academy of Arts and Doctors of the World. It divides the crowdfunding process into three stages – pre-campaign, live campaign, and post-campaign.

Designed as “a roadmap to ensure crowdfunding success”, the guide includes practical recommendations from the Institute of Fundraising and JustGiving and video tips from staff at NuccoBrain. It helps organisations work out if crowdfunding is the most appropriate course for them through a flowchart quiz.

View full-size flowchart - Should you crowdfund? Flowchart from Social Misfits Media

View full-size flowchart

Fifth guide from Social Misfits Media

This is the fifth free guide for charities on using social media effectively. They published the first one, About That First Tweet, in 2012, and the most recent addition was What’s Data Got to Do With It?

Make It Rain: Tips & Tricks for #Crowdfunding Success can be downloaded in PDF at no charge from Social Misfits Media.




Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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