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Greene King raises £2m for Macmillan Cancer Support

Greene King raises £2m for Macmillan Cancer Support

Pub retailer and brewer Greene King has raised £2 million for Macmillan Cancer Support, double its original fundraising target. It has now renewed its partnership with the charity for a further three years.

This was Greene King’s first charity partnership. At its launch in May 2012 it aimed to raise £1 million over three years, but hit that target a year early.

The target was raised by staff who took part in events such as the Yorkshire Three Peaks challenge, a ‘prison break style task, and the London Marathon.

In addition, customers joined in and raised funds at Greene King pubs, restaurants and hotels. Many attended events as part of Macmillan’s annual World’s Biggest Coffee Morning.

Greene King’s charity desserts also went down well, with purchases of Sicilian lemon meringue pie and others raising £200,000 through a company donation to Macmillan.

Rooney Anand, chief executive officer at Greene King, thanked staff and customers for their support, describing the total raised as “a phenomenal achievement”.

The money raised over the next three years will continue to fund services such as Macmillan nurses and local support programmes supporting people with cancer better to self-manage in their own communities.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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