Greene King beats its £1m target for Macmillan Cancer Support
Howard Lake | 4 September 2014 | News
Pub retailer and brewer Greene King has raised £1.2 million for Macmillan Cancer Support, beating its £1 million target. It did so eight months ahead of schedule in its three-year partnership.
Macmillan is Greene King’s first national charity partner. Its early success was recognised earlier this year when it was shortlisted in the Best Employee Engagement category at the Third Sector Business Charity Awards.
Employee fundraising activities
Fundraising activities by employees have included:
- Macmillan May – a fundraising campaign lead by the Locals division, that encouraged fundraising for Macmillan throughout May 2014.
- The Tour de Horse – a Hungry Horse bespoke cycle challenge that followed the route of the Tour de France in the UK in July 2014.
- Participation in the World’s Biggest Coffee Morning.
- 162 employees from across the Greene King business (from managers in pubs to chefs and brewery workers) took part in the Yorkshire Three Peaks in May.
Greene King employees celebrate fundraising total for Macmillan Cancer Support
Rooney Anand, chief executive officer at Greene King said:
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“Our employees and customers have worked tirelessly with real passion and enthusiasm to raise much needed funds for Macmillan. I think it is truly inspirational that they have managed to smash our target and raise £1.2 million with eight months of our partnership still to go!”
Greene King employees and customers will support Macmillan’s flagship fundraiser the World’s Biggest Coffee Morning for the third year running this month, aiming to build on the £218,000 they have raised during this event over the last two years.
Main photo: Greene King by Anotherpintplease on Flickr.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.