Vodafone joins the Scouts
Melanie May | 10 February 2016 | News
Vodafone UK is encouraging its 12,500 employees to volunteer with local Scout groups as part of a new long-term partnership with The Scout Association.
The partnership is supported by the Vodafone Foundation and launched in January. It has already seen Vodafone donate its time and skills to help The Scouts develop its Digital Manifesto, which aims to help young people build key digital skills and stay safe online.
Vodafone will also support two badges that will help Scouts in their development of digital skillsets. The ‘Digital Maker’ badge encourages digital creativity, challenging Scouts to learn skills such as coding using HTML or editing a website, while the ‘Digital Citizen’ badge will encourage Scouts to have open discussions of the potential risks that the online world poses and share this knowledge with friends, family members and others in the local community.
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Vodafone’s UK employees will be encouraged to use their volunteering days to help out with local Scout groups in order to help address the volunteering shortage and capability gap that The Scouting Association says is currently preventing 35,000 young people from becoming Scouts.
Jeroen Hoencamp, CEO at Vodafone UK said:
“We look forward to providing young people, volunteers and parents with the skills and practical solutions to enable them to use digital to its full potential. This partnership encourages and empowers young people to develop their digital literacy, helping them become confident digital makers and citizens. It will help them grasp the benefits of the great outdoors as well as more safely enjoy the great indoors.”
- Eight great corporate partnerships helping UK charities (9 March 2021)
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.