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Store Wars challenge raises funds for Barnardo’s

Store Wars challenge raises funds for Barnardo’s

Local Staffordshire company Briggs is the latest company to take part in Barnardo’s Store Wars team building and fundraising challenge, which lets teams from a variety of organisations including John Lewis (pictured), KPMG, and RBS take over one of the charity’s shops for the day.

Briggs is running the Rugeley Barnardo’s store on 23rd January, managing the shop from 9am to 5pm and trying to sell as much clothing, homeware, books, DVDs and accessories as possible. The team of ten is using Hollywood as its inspiration to drive up sales, rolling out the red carpet to welcome shoppers, as well as organising special gifts, a prize draw and face painting.

The fundraising event sees teams of up to ten people take over one of Barnardo’s 590 shops for a day and compete against teams in other stores to see who can increase sales the most. Teams can take over a Barnardo’s store at any point throughout the year and the winning team is the one that raises the most, after the store’s average takings for the day are deducted from the total.

The event has been running for over ten years with companies involved raising around £2000 per store takeover. Store Wars raised £200,000 last year alone, and since launch it has raised more than £1.5 million for the charity, which has been used to fund its work with disadvantaged children.

Toni Campbell, who is leading the Briggs Store Wars team said:

“Our aim is to increase the takings at the Rugeley shop, so we’ve assembled a top team with a wide range of business and personal skills. They will have to draw on all their marketing and sales knowhow, creativity, team-working abilities and customer service skills to increase sales, but we are very much looking forward to it and are planning a few surprises to encourage local people to get involved.”

To take part in Store Wars, the charity asks teams for a minimum donation of £1,600 + VAT per store. More information is available from the Barnardos corporate partnerships team.

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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