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Rachel Hunnybun joins Sweetpea Charity as Development Director

Rachel Hunnybun joins Sweetpea Charity as Development Director

Children’s charity Sweetpea Charity has appointed Rachel Hunnybun as Development Director to focus on a new fundraising consultancy arm to grow income.

Hunnybun will work with Di Flatt, Chief Executive, to develop a new income generation venture for the charity which supports vulnerable and disadvantaged children. The charity’s new trading arm, Greenhouse Fundraising does not launch officially until April but it has already secured its first few clients.

Flatt explained:

“Through Greenhouse Fundraising we will support projects and small to medium charities and non-profits to build their sustainability and deliver great fundraising. We will be providing consultancy and training across a broad spectrum of areas, and for some, Greenhouse Fundraising will become their external fundraising team. Fundraising support is already being offered to a number of Sweetpea Charity funded projects as part of their funding and all profits from Greenhouse Fundraising will go directly back into the charity”.

Hunnybun brings over 16 years’ experience in direct marketing and strategic business development in both the commercial and not-for-profit sectors to the role. She has particular expertise in individual giving, supporter experience, and driving change.

She put her new role into the context of challenges faced by the fundraising sector. Described this year as an “exciting time”, she said:

“With imminent changes facing the sector in the coming months and years it’s going to be a very challenging time for some organisations. The idea of bringing additional support to the sector whilst also generating a new income stream for the fantastic work that Sweetpea Charity supports is a really wonderful opportunity.”

About Sweetpea Charity

Founded in February 2008, Sweetpea became a fundraising charity in February 2015 when it began its first fundraising campaign. With ambitions to increase income to fund a wider range of projects, the new trading venture is an essential element of the charity’s income generation plans.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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