Fundraising news, ideas and inspiration for professional charity fundraisers

Pret offers 100,000 free coffees for customers to donate

Pret offers 100,000 free coffees for customers to donate

Food retailer Pret a Manger is offering 100,000 free coffees or teas from today for its customers to give away.

Its ‘Make Someone Smile’ initiative involves 100,000 branded cardboard sleeves that are being added to some drinks sold over the next month.

 

 

Clive Schlee, Pret CEO, explained:

“We often get feedback from customers about how our shop teams have brightened up their day. Our teams love being able to make customers smile, and we hope the recipients of our special coffee sleeves enjoy being able to pass that joy onto somebody else themselves.”

There is no charity partnership involved, but Pret’s campaign suggests that the free drinks can be given to a friend or a stranger. It’s likely therefore that some of these free warm drinks will be given to homeless people and Big Issue sellers.

Last year Schlee announced that he’d instituted an alternative to a customer loyalty programme. Instead of developing a standard buy-nine-coffees-and-the-tenth-is-free loyalty scheme, he invites staff to give away a certain number of free drinks and hot food each week. He leaves it to the staff to choose whom to select.

 

Pret's Make Someone Smile campaign

Look out for these coffee sleeves to make a random act of kindness

The promotion runs from today until 23:59 on 28 February 2016.

 

 

 

 

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />