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WestJet staff create 31k mini-miracles in 24 hours at Christmas

WestJet staff create 31k mini-miracles in 24 hours at Christmas

Staff at Canadian airline WestJet set out to achieve 12,000 ‘mini-miracles’ or acts of kindness on 9 December 2015. In the end they achieved 31,793!

The company’s day of giving and volunteering involved WestJet staff or ‘WestJetters’ donning blue Santa hats and joining a blue Santa, delivering help, good cheer and gifts to people and organisations across the airline’s network.

The company has produced a video of highlights of the day – when they thought they’d only reached the 12,000 mark.



If this grand scale corporate giving and volunteering is familiar, you might be thinking of WestJet’s Christmas miracle of real-time giving from 2013:



Or its Christmas miracle: spirit of giving last year:



Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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