Staff at Canadian airline WestJet set out to achieve 12,000 ‘mini-miracles’ or acts of kindness on 9 December 2015. In the end they achieved 31,793!
The company’s day of giving and volunteering involved WestJet staff or ‘WestJetters’ donning blue Santa hats and joining a blue Santa, delivering help, good cheer and gifts to people and organisations across the airline’s network.
The company has produced a video of highlights of the day – when they thought they’d only reached the 12,000 mark.
If this grand scale corporate giving and volunteering is familiar, you might be thinking of WestJet’s Christmas miracle of real-time giving from 2013:
Or its Christmas miracle: spirit of giving last year:
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