WestJet staff create 31k mini-miracles in 24 hours at Christmas
Howard Lake | 24 December 2015 | News
Staff at Canadian airline WestJet set out to achieve 12,000 ‘mini-miracles’ or acts of kindness on 9 December 2015. In the end they achieved 31,793!
The company’s day of giving and volunteering involved WestJet staff or ‘WestJetters’ donning blue Santa hats and joining a blue Santa, delivering help, good cheer and gifts to people and organisations across the airline’s network.
The company has produced a video of highlights of the day – when they thought they’d only reached the 12,000 mark.
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If this grand scale corporate giving and volunteering is familiar, you might be thinking of WestJet’s Christmas miracle of real-time giving from 2013:
Or its Christmas miracle: spirit of giving last year:
- Unwanted Christmas gifts a bonus for charities (4 January 2016)
- Irish Christmas giving up in 2015 (27 February 2016)
- Action for Children forms Christmas partnership with House of Fraser (10 November 2017)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.