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Taxi hailing app benefits charities through cab:miles

Taxi hailing app benefits charities through cab:miles

A national black cab booking and payment that encourages people to donate their loyalty miles to charity has launched.

Cab:app is designed for iOS and Android users, and is available for ordering taxis on the go via iOS, Google play, and the cab:app website. It connects passengers in over 90 locations with black cabs across the UK, and licensed taxis in Ireland.

Customers collect cab:miles on each journey they take, which can be redeemed against journeys or donated to charity.

Initial charity partners at launch are Action for Children, Barnado’sIrish Motor Neurone Disease Association, LauraLynn, Penny for London, and Target Ovarian Cancer.

Jane Van Aken, cab:app co-founder, said:

“Through our cab:miles programme, passengers can choose from the six leading charities we have selected as our initial partners, to benefit from the loyalty rewards they will receive on every journey simply by inputting the relevant charity partner code.  This is a win:win for all concerned as charities earn extra revenues whilst it costs the consumer no more than the fare would ordinarily have.”

The app is the second taxi app to launch this year that raises funds for charity. Liverpool-based CabGo launched in July to cover a number of towns and cities in the north west of the country. It benefits charities by taking 50p from the driver’s fare for booking the ride, and donating 10p of that to the customer’s chosen charity.

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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