WWF teams up with Will Young for Christmas
Melanie May | 1 December 2015 | News
The WWF has teamed up with Will Young and Globe, Universal Music UK’s Creative & Commercial Partnerships division, for its 2015 Christmas campaign, which hopes to inspire more people to support the charity’s work.
The campaign, #WorldNeedsLove, launched at the end of November with a TV ad featuring Will Young singing Burt Bacharach’s ‘What the World Needs Now Is Love’. It reveals that global wildlife populations have declined by over 50% since 1970 and asks people to show the world some love and search ‘WWF Will Young’ to donate.
[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=auheKkW6zn8[/youtube]
In a first for the charity, the campaign launched with a world premiere of the ad, also featuring the singer, during a special three minute takeover of the ad break for Alan Carr’s Chatty Man show on Friday 20th November on Channel 4.
In addition to the DRTV campaign, #WorldNeedsLove is being supported on social media with a user generated content competition that asks people to share what they love most about the planet by posting a short video about it on Instagram.
Katrina Elliott WWF-UK Head of Fundraising said:
“By using music we hope to reach new audiences and engage them in conservation issues and the work of WWF.”
Last year saw WWF team up with John Lewis in the store’s Monty the penguin Christmas ad, which asked people to adopt a penguin through the WWF, and featured a single by Tom Odell, from which all sales profits went to the charity.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.