Hidden golden envelopes reap donations for Birmingham charities
Howard Lake | 5 November 2015 | News
A hunt for golden envelopes hidden across Birmingham has helped raise funds for more than 25 local and national causes, including Birmingham Children’s Hospital and the West Midlands Fire Service Band.
Hidden Fundraising was run by online charity shopping site Easyfundraising, and involved golden envelopes containing donations being placed across the city.
The envelopes were hidden at locations such as The Mailbox, Custard Factory and Gas Street Basin. Easyfundraising then shared daily clues about their locations, via Twitter and Facebook.
When someone found an envelope, they were asked to tweet a selfie with their golden ticket, including the charity of their choice and #hiddenfundraising, and Easyfundraising would make the donation on their behalf.
Over £1,100 has been donated through the campaign, with easyfundraising.org.uk doubling each donation made by members of the public. Local Birmingham causes Craft Space, Mary Stevens Hospice, Birmingham Children’s Hospital, West Midlands Fire Service Band and Birmingham REP have all received donations.
Caroline Adams, Head of Marketing at easyfundraising.org.uk, said:
“Following the success of last year, taking Hidden Fundraising to Birmingham has continued to prove how easy it can be to donate to charity, which is exactly what we stand for at easyfundraising.org.uk. We are delighted by the success and being able to help more great causes.
“We’d like to thank the generosity of the Birmingham public and for their support of charities both local and national. One of our biggest challenges is spreading the word about how to raise money for free while shopping online, so we hope this can encourage people to continue collecting free donations!
“To date, we’ve raised over £10 million for more than 65,000 causes and we’re committed to seeing those numbers continue to grow.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.