CoppaFeel! launches 17 regional crowdfunding campaigns as one overall campaign
Howard Lake | 6 October 2015 | News
Breast cancer charity CoppaFeel!’s first crowdfunding campaign consists of 17 regional campaigns across the UK, enabling fundraisers to offer rewards that will appeal to local donors.
The campaign launched on crowdfunding site Crowdfunder and is raising money for the charity’s ‘Boobettes’, its volunteers who spread the message of breast cancer awareness to community groups, schools and businesses across the UK.
The Boobette campaign allows the 17 Boobette fundraisers to engage and fundraise in their local areas individually, with all proceeds going into one campaign pot. Each Boobette is in charge of her own local project within the campaign, which means she can set unique rewards that will specifically appeal to local donors.
By running one campaign with templates for sub-projects, which the fundraisers can personalise, Crowdfunder enables the charity to avoid duplication.
The campaign target is £10,000 and it is already over half-way to being reached.
Si Walker, Head of Partnerships at Crowdfunder said:
“CoppaFeel! are innovating in charity fundraising by launching a campaign to enable their fundraisers to reach out individually to their local communities, with all funds raised supporting the Boobette service. By creating bespoke projects within the wider campaign, the Boobette fundraisers are able to offer unique local rewards for donors to pledge on, creating a long lasting, and personal link to CoppaFeel!”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.