The Pampers partnership with Unicef to help eliminate maternal and newborn tetanus has now been running for 10 years. The anniversary was marked with an event at the global summit in New York featuring performer Emma Bunton.
Bunton has been promoting the campaign for the past two years. She thanked people who had supported the partnership to raise funds for Unicef, saying:
“Joining the people who have been instrumental in the success of this partnership at the very place it began ten years ago has been an unforgettable experience. Over the last 10 years this programme has helped save the lives of 500,000 newborns around the world; something I believe is an incredible achievement and something that parents in the UK should feel proud to have contributed to”.
The campaign is an on-pack promotion featuring Pampers-UNICEF “1 pack = 1 vaccine” offer. For each pack purchased, Pampers donates the cost of one vaccine to Unicef.
The success of the partnership was recognised by former President Bill Clinton in New York during the Clinton Global Initiative Annual Meeting, which Bunton also attended.
Watch to donate
Since the Pampers UNICEF partnership began in 2006, Pampers funding has already helped to eliminate maternal and newborn tetanus in 17 countries. However there are still 21 countries where the disease remains a threat.
This year’s campaign gets underway tomorrow, but includes a second way of generating a donation from Pampers.
1. For each Pampers pack with the UNICEF logo purchased or Active Fit or Baby-Dry Pants pack purchased between 1 October and 31 December 2015, Pampers will donate the equivalent cost of one vaccine.
2. For each share or view of Pampers’ new ‘wishes’ film, the company will donate the equivalent cost of one vaccine.
You can watch the video here:
Lily Caprani, Deputy Executive Director, Communications, Advocacy and Programmes at UNICEF UK said:
“The sad truth is that maternal and newborn tetanus is easily preventable with a vaccine which is why it is so important that together with Pampers, we can continue in our joint efforts to eliminate the disease everywhere.”
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