Fundraising news, ideas and inspiration for professional charity fundraisers

Reason Digital on why your charity should be fundraising online

Reason Digital on why your charity should be fundraising online

agency Reason have published a video to explain why fundraising matters, and why more charities should be making the most of the opportunity.

Their video, published in July 2015, is packed with recent statistics about JustGiving, Ice Bucket Challenge, Facebook, and how online giving is growing.

As Reason Digital point out:

“More people gamble online than give to charity online. This is madness. It’s clear we need to change the way we think when it comes to online fundraising. Here’s a little inspiration”.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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