How charities used #GBBO to engage with supporters

Howard Lake | 5 August 2015 | News

• Tagged with:
• BBC
• hashtag
• Marketing
• Twitter

While a good proportion of the nation was getting ready this evening to watch the return of The Great British Bake Off, Laura Croudace was watching how charities were making the most of the popularity of the programme’s hashtag #GBBO.

With over 177,000 uses of the hashtag so far, it was clear that the first episode in series six was going to be a popular programme and one that was attracting a lot of attention and discussion online. Given the power of charity bake sales, it’s not surprising that plenty of charities were joining in the discussion to get their baking-related events promoted.

Here are some examples that she spotted.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.