ZSL launches regular giving campaign for ‘Wildlife Champions’
Howard Lake | 16 June 2015 | News
International conservation charity the Zoological Society of London (ZSL) has launched Wildlife Champions, a new regular giving fundraising scheme that lets people choose which area of its work they want to support.
Launched with the help of television presenter Ben Fogle, Wildlife Champions invites donors to give £3 a month. They can choose to direct it to one of ZSL’s conservation work, such as Animals Under Threat and Conservation Technology. In this way the charity hopes that supporters will become part of a conservation community and become more involved in conservation.
Ben Fogle supports ZSL’s Wildlife Champions. (c) ZSL
Wildlife Champions will receive a welcome pack when they sign up, including information about the species supported in their chosen area of ZSL’s work, and copies of the charity’s Wild About magazine. They will also be kept up to date with how their donations are being used.
Welcome pack for ZSL Wildlife Champions who support Conservation Technology
Welcome pack for ZSL Wildlife Champions who support Animals Under Threat
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.