At a glance: who visits Kickstarter and who supports projects there?
Howard Lake | 6 June 2015 | News
Did you know that the typical visitor to crowdfunding site Kickstarter is a while male with a college degree and no children at home?
Or that Facebook is the principal source of leads to the site among social networks?
These are some of the findings shared in infographic format by CrowdFund Productions.
Of course Kickstarter isn’t necessarily the most appropriate site for charities running crowdfunding campaigns, but you still might be encourage that UK visitors to the site were second only to US visitors in the total amount that they pledged via the site – $39 million v $334.5 million.
You can explore these findings and more, all based on data for 2014, in the infographic.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.