instaGiv launches tool to collect opted-in donor name and address details from mobile text campaigns
Howard Lake | 22 May 2015 | News
Charity mobile text specialists instaGiv have created iAddress to help charities instantly verify and collect opted-in donor name and address data via their text message campaigns.
As well as ensuring data provided by donors is accurate, iAddress also helps charities manage this data be integrating it within their supporter database or CRM system.
Data collected via iAddress is owned by the charity and can be downloaded into prepared opted-in mailing lists at any time. InstaGiv say that iAddress “works in full compliance with mobile regulations”.
Who is using iAddress?
iAddress has already been piloted for Macmillan Cancer Support and The Eve Appeal, achieving levels of response of up to 70%.
Macmillan used it to support a DRTV campaign launched at Christmas 2014. Text donations were followed up by a call centre but for donors that could not be reached by a phone call, Macmillan used an iAddress text that resulted in more than half of those donors returning accurate name and address information.
Macmillan’s Andrea Jones, Individual Marketing Function Manager-Acquisition Dialogue, said:
“As part of the Macmillan Christmas Star Appeal we used iAddress to contact supporters who we previously hadn’t been able to speak with over the phone. It meant we were able to capture correct postal addresses and make sure that they received their Christmas Star on time. We experienced over a response of over 50% and were able to add these individuals to our supporter database.”
Advertisement
The Eve Appeal ran a smaller and more targeted campaign and achieved a 70% response rate.
iAddress works in full compliance with mobile regulations and is an innovative addition to the portfolio of services that instaGiv uses to deliver cost effective text fundraising and engagement solutions to the charity sector.
How does it work?
iAddress enables charities to add an invitation in a post-donation thank you response text, asking the donor to text their name and postcode directly to the charity. Address verification technology checks the postcode and confirms the address with the donor via a bounce-back text for 100% accuracy.
Iain Williams, director of instaGiv explained why the company has developed this tool. He said:
“As text communication becomes an increasingly agile and flexible route to supporter engagement and fundraising, iAddress enhances the channel’s potential for donor acquisition and ongoing relationships. By adding this function to text campaigns we’re enabling charities to do so much more than fundraising appeals for one-off donations. Creative and engaging campaigns raise funds and can now quickly and very simply grow your supporter base for ongoing communications via phone, text and post for fully integrated fundraising and donor stewardship programmes.”
Related posts
Good Things Foundation and Virgin Media O2 partner on initiative to tackle data poverty
JustTextGiving donations have now passed £22m
Comic Relief to raise contactless donations through comedian statues
Big Issue launches app & digital edition to support vendors during Covid-19
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.