Six sessions from the eCampaigning Forum 2015
Howard Lake | 15 April 2015 | News
Last week 150 people attended the eCampaigning and Fundraising Forum in Oxford. This annual event brings together those with an interest in making the most of digital for campaigning and charitable organisations for campaigning, fundraising, communications, volunteering and leadership.
The event is a peer knowledge exchange and uses the Open Conversation approach to help people share advice and expertise.
Organiser Duane Raymond of Fairsay explains the format:
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“You set your agenda and we help you find others who share it. The few speakers and panels help provoke thought. The result: you learn more and connect with more people. This is the way events should be”.
Here are some of the presentations from the two day event to give you a sense of the quality of what was shared.
1. The challenges of responding to your supporters with content
Simon Moss of Global Poverty Project opened the event with insights in to how he and his team are responding to the challenges of producing lots of content in order to keep audiences and active participants engaged.
2. Bringing an old-timey fundraising campaign online
Jean O’Brien of Barnardo’s Ireland shares advice on how to create content cheaply and effectively.
3. The future of data for fundraising and campaigning
Glyn Thomas and Florian Engel from More Onion talk about the need for data to work cohesively across all an organisation’s data gathering platforms.
4. Using data to learn more about your members
Rhiannan Sullivan, UK Director of Care2, which works with charities to help grow their online campaigning and fundraising programmes, explained how you can make more of data to learn more about your members and their needs and expectations.
5. Save Port Meadow Campaign – case study
Since the Forum was held in Oxford it was appropriate to feature a local campaign. Fundraising consultant Matthew Sherrington explained the work of the Save Port Meadow Campaign.
6. Is everyone a volunteer?
[Video no longer available. 22 July 2021]
AS Maini of REACH Volunteering argues it is time to rethink the definition of a volunteer to encompass the many forms of volunteering. He repeats the argument that everyone involved in the Ice Bucket Challenge was a volunteer.
All videos shared with kind permission of Fairsay. You can find more on their YouTube channel.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.