Stephen Fry creates personalised videos for London Marathon runners
Howard Lake | 31 March 2015 | News
Every Virgin Money London Marathon runner can now have a ‘personalised’ Stephen Fry video to help inspire them in their training and raise more money for charity.
The comedian, actor, writer and presenter, who is president of mental health charity Mind, has donated his services to not-for-profit fundraising website Virgin Money Giving to help runners create a unique video that they can share with their friends and family. The ‘personal appeal’ from Fry is humorous of course and designed to offer runners a memorable way of boosting support for their fundraising.
Runners can create their two-minute personalised appeal video in a few minutes at myfundraisingfilm.com. They can then be uploaded to YouTube, or shared via Facebook, Twitter and email.
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Fry said:
“Running 26.2 miles is an arduous feat of endurance and thousands of brave souls put themselves through untold pain just to raise money for charity. These personalised videos may just take a bit of the load off their fundraising endeavours. They help to make fundraising easy and a bit of fun. I hope people really enjoy them, before making that all important ‘click’ to donate.”
Sir Tom Shebbeare, Chairman at Virgin Money Giving, thanked Fry for his time and support. He said:
“It’s a universal truth that marathon runners put themselves through absolute hell, but then send the usual, boring old e-mail asking for sponsorship. We wanted to give everyone the opportunity to make a real impact with their own creative fundraising requests and Stephen Fry was generous enough with his time to help us do that.
“Fundraisers can log in to myfundraisingfilm.com using Facebook or their Virgin Money Giving account and generate a completely personalised appeal film. The result is a film that is completely personalised so it looks like Stephen made it just for you”.
What does the video look like? Here’s one for Phil Jefferies who is running in aid of Asthma UK:
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.