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Chance to feature in next James Bond novel raises £30,000 for London’s Air Ambulance

Howard Lake | 8 December 2014 | News

London’s Air Ambulance has raised £120,000 at a gala event marking its 25th anniversary, including a bid worth £30,000 for the chance to have one’s name featured as a character in the next James Bond book.

The Silver Gala was hosted at East Wintergardens inLondon’s  Canary Wharf by comedian Andy Parsons. Two hundred and fifty guests enjoyed a three course meal.

Sotheby’s auctioneer Richard Fattorini helped generate substantial sums for the charity, as did the BidTech Silent Auction.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.
Sir Anthony Horowitz at the London's Air Ambulance Silver gala
Sir Anthony Horowitz at the London’s Air Ambulance Silver gala
Sir Anthony Horowitz OBE at London's Air Ambulance gala
Sir Anthony Horowitz OBE at London’s Air Ambulance gala

The James Bond character prize raised the most. It was donated by author Anthony Horowitz OBE, and the winning name will appear in his forthcoming James Bond novel expected to be released in September 2015.

Indeed, unexpectedly, the author congratulated two winners, agreeing to immortalise both guests in print for a significant donation to London’s Air Ambulance.


Other book character charity auctions

Other naming opportunities