JustGiving’s Donate Box lets charities embed giving form on their websites
Howard Lake | 19 November 2014 | News
JustGiving has today launched a plugin that lets any charity embed a giving form on their website. DonateBox is a small square content section which can be placed anywhere on a web page, enabling visitors to the charity’s site to give through JustGiving and then share their donation via social media.
The box can be placed on a charity’s website simply by cutting and pasting some code provided by JustGiving.
It can be placed on one web page, some, or all of them.
A sample Donate Box
Donate Box has been optimised for smartphones and tablets, and offers JustGiving’s one touch donation process. JustGiving reports that around 60% of traffic to its platform comes from mobile devices. In addition, using the one touch functionality increases conversion to giving on mobiles to 90%.
Donate Box is a play on words, combining the traditional charity ‘collecting box’ and the content box on a web page.
Donate Box adds a JustGiving donation form to a web page.
After giving via Donate Box, donors can then share their donation via Facebook or Twitter.
Giving Tuesday
The tool has been launched two weeks before the UK’s first #GivingTuesday day of promoting fundraising and volunteering. The company says that, with the tool, it “aims to make sure charities of all sizes have a donation tool that makes giving social”.
Sally Falvey, Head of Charity Marketing, commented:
“Donate Box allows charities to instantly add JustGiving to their website. Not only that, but it allows donors to give on any device and share their giving, without leaving a charity’s website – helping charities to reach more people, inspire more giving and ultimately raise more money for their cause.”
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How DonateBox works
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.