Why you should come to the Revolutionise Annual Lectures
Giles Pegram CBE | 14 November 2014 | Blogs
Course after course. Conference after conference. More fragmented days of disparate speakers, all speaking to their own agendas. It can be valuable and interesting no doubt, but it isn’t much help for the poor attendee who must find his or her way through a choice of speakers, and the onslaught of charts, graphs and statistics, however well presented.
How often have you come away from a 90 minute presentation thinking; ‘there were some good ideas there, but they could all have been presented in 30 minutes’ ? That’s why the organisers of the Revolutionise annual lectures have decided to do things a little differently at this year’s event.
The day will all be centred on one theme: insight. Each speaker has approached the topic differently. Each has been given a maximum of 30 minutes to get across their ideas. Each has been pre-chosen, so that the whole adds up to more than the sum of its parts. You will learn what insight is, where it is to be found and why it is so important. Ultimately, you will see how insight can drive value for donor and charity alike and, if we have done our jobs well, excited about applying the learnings back at the coal face.
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Richard Taylor leads the largest fundraising operation in Britain. Prof Jen Shang is one of the leading academics in fundraising. Ken Burnett and Alan Clayton are the greatest motivators of British fundraisers. They will demonstrate how sharp good judgement, analytical precision and creativity can join up the dots of emotional logic between donor and cause. They will also show how it works in practice.
For my part, I will be demonstrating how insight lay at the heart of the NSPCC’s major appeals. Twice, the team at NSPCC organised the largest appeal in British history. Twice they succeeded. And twice these appeals transformed the Charity and its core income.
I will give insight into what worked, and why. It was hard (otherwise everyone would have done it) but with persistence, the approach paid off.
There will probably still be showmanship. There will still be charts and graphs. But at the heart of the day will be real insight. With your prescence, and your help, this is a day that could revolutionise fundraising.
It will be an extraordinary day.
© Giles Pegram CBE 2014
About Giles Pegram CBE
As Appeals Director of NSPCC at 29, Giles set up the Centenary Appeal which was a record at the time. Giles grew NSPCC’s voluntary income from No. 15 in the CAF table to No. 3. The FULL STOP Appeal raised £274,000,000. This remains a record. Giles was vice-chair of the Commission on the Donor Experience, an initiative aimed at transforming fundraising, to change the culture to a truly consistent donor-based approach to raising money. He is now working to implement its recommendations. He has also re-launched himself as a consultant. Giles was ‘UK Professional Fundraiser of the Year 1994’ and received the ‘Lifetime Achievement in Fundraising’ award in 2002.