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Esquire tests paywall for one story to raise funds for murdered journalist’s fund

Esquire tests paywall for one story to raise funds for murdered journalist’s fund

Esquire magazine is testing a donation paywall for one of its articles as a way of raising funds for the James Foley Scholarship Fund. The fund was set up by the parents and family of the journalist who was murdered by ISIS militants in August.

The article is Tom Junod’s “The Falling Man” which, since it was first published in September 2003, has been read by nearly 20 million people. It is the story of the photo of an unidentified individual who leapt to his death from one of the World Trade Center towers on 11 September 2001.

Esquire has worked with Creativist and Tinypass to put up a paywall on the article, with a suggested donation of $2.99. To put that in context, access to the whole online version costs $4.99.

David Granger, Editor in Chief, said:

“All revenue will go to the James Foley Scholarship Fund at Marquette University’s Diederich College of Communication. Our audacious goal is to raise $200,000, enough to cover a full four-year scholarship. We may fail miserably, or we might surprise ourselves”.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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