10 more corporate partnerships for September 2014
Howard Lake | 22 September 2014 | News
Here is another round-up of company and charity partnerships.
1. European Handball Federation and Play for Change
The European Handball Federation has agreed a sponsorship deal with Play for Change, an international charity that focuses on helping children through sports and education.
The one-year partnership comes will see the name of the charity on the front, back and sleeves of the referee shirts across EHF club and national team competitions.
The deal bolstered the existing relationship between the federation and the charity who have been working together since early 2014 to raise funds. EHF was one of the first international sports federations to donate signed merchandise from its winning teams and players as well as tickets to some of its exclusive matches that were auctioned on Play for Change’s charitable auction site.
2. Pickfords and NSPCC
Pickfords supports NSPCC’s Underwear campaign
Removals and storage company Pickfords is supporting the NSPCC’s Underwear Rule campaign through its network of branches by donating space on its cartons to promote an important message for parents and carers.
The Underwear Rule is a simple way that parents can help keep their children safe from sexual abuse by having conversations with them without using scary words or mentioning sex. The main point is to explain to children that the parts of their body covered by underwear are private.
Pickfords has supported the NSPCC since 2010 and to date has raised over £150,000 for the charity through staff taking part in a range of events, from marathons to skydives. The company has also previously donated advertising space on their packing cartons to promote the NSPCC’s helpline.
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3. KCOM Group and Sparks
In October a team of 20 employees and customers of KCOM Group will be taking on the challenge of cycling from Venice to Genoa with the aim of raising £50,000 for Sparks charity. Over £45,000 has already been raised, with support from Deloitte, Oakley Capital and several online sponsors.
KCOM Group has supported Sparks as its charity partner since 2012, raising over £217,000 during that time to beat its original fundraising target by more than £100,000.
4. Royal Borough of Greenwich and Seafarers UK and Sea Cadets
Seafarers UK at Greenwich Tall Ships Feslitval. (l-r) Samantha, Storm, Cllr Denise Hyland, Sian, Connor, Boris Johnson.
Seafarers UK and Sea Cadets were chosen as charity partners for The Royal Borough of Greenwich Tall Ships Festival (5–9 September).
Councillor Denise Hyland, Leader of the Royal Borough of Greenwich said:
‘The festival has been absolutely fantastic for Royal Greenwich, and Seafarers UK and Sea Cadets have made an enormous contribution towards ensuring its success. Their support has been crucial in helping to promote the Royal Borough and its historic maritime landmarks while also providing once in a lifetime opportunities for local young people to gain new skills as they experienced life sailing on the high seas.”
As part of the charity partnership, Seafarers UK arranged for six young people living in the Royal Borough to become trainee crew members on board the Dar Mlodziezy, one of the largest vessels to compete in this year’s Tall Ships Regatta that started in Falmouth on 31 August.
5. Argent, BAM and CRASH and Emmaus Brighton & Hove
Argent and BAM staff volunteering at Emmaus Brighton & Hove
Kings Cross building contractors, sub-contractors and supply chain organisations have donated their time and materials to the Emmaus Brighton & Hove Project.
Construction companies Argent and BAM worked with CRASH to source an appropriate building and homelessness project for 70 people with varying skills. CRASH is a charity that addresses the issues of homelessness by harnessing the skills, products and goodwill of the construction and property industry. It acts as the conduit between the industry and homelessness agencies to help improve emergency night shelters, hostels, day centres and move-on accommodation.
A little daunted by the challenge of making the most of 70 professionals’ volunteer time all in one day, the Emmaus Brighton & Hove community decided to focus the volunteers’ resources on preparing the groundwork and then seeding what will eventually become a wild flower garden and meadow for visitors to enjoy.
Donations of equipment and materials came from CRASH Patrons A-Plant and Dulux Trade as well as Jewsons and Chandlers Building Supplies.
6. Tesco and Magic Breakfast
From this month onwards, Tesco will supply 40,000 boxes of own-brand nutritious cereal to breakfast club charity Magic Breakfast. The charity provides free food to over 8,500 school children in more than 250 primary schools every day, helping to make sure pupils don’t start their morning lessons hungry.
Boxes of own-brand cereal on sale at Tesco stores will also feature information about the charity and how people can donate.
Carmel McConnell, CEO of Magic Breakfast said:
“This new Tesco donation of cereals will save the charity thousands of pounds this year, money we can use to extend to new schools who need help to reach hungry school children”.
7. Rovio and Room to Read
Angry Birds creators Rovio is helping Room to Read to raise funds around International Literacy Day, which was on 8 September. From 15-28 September players of Angry Birds Epic can buy a Good Deeds coin and help promote literacy around the world.
Each coin costs $3.99 of which Rovio will give at least $1.40 to Room to Read.
8. Arbuthnot and Beanstalk
Private banking and wealth management Arbuthnot Latham has won the 2014 Beanstalk Corporate Challenge after raising £23,271, a record amount for the Corporate Challenge.
National children’s literacy charity Beanstalk created the Corporate Challenge as a learning and development initiative that challenges corporate teams to compete against each other to raise at least £10,000 within six months for the charity’s work supporting children who are struggling with their reading. In return Beanstalk provides the participating teams with free learning and development in areas such as leadership, business planning and marketing through a series of structured activities and by assigning them external business mentors.
In this year’s Challenge Aspire (Return Path) brought in £10,020 and Team Jack (Radisson Blu) raised £7,480.
9. NEC and Help Harry Help Others
NEC Group has raised £21,000 over the past year for Help Harry Help Others, the charity set up in memory of the remarkable fundraising efforts of Harry Moseley.
The charity was voted for by staff as the NEC’s Charity Partner for the year. Fundraising activities included including making and selling bracelets (one of Harry’s great successes), cake sales, a tuck shop, fun days and a quiz.
10. Argos and Homebase and three dementia charities
Celebrations at raising £2 for three dementia charities
Argos and Homebase have raised £2 million for three charities working with people living with dementia. The partnership runs from 2013 – 2015 so the total will certainly be higher.
Together Alzheimer’s Society, Alzheimer Scotland and The Alzheimer’s Society of Ireland are Home Retail Group’s charity partner 2013 – 2015. Home Retail Group comprises Argos, Homebase and Habitat.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.