Virgin Money Giving introduces separate campaigns pages for charities
Howard Lake | 15 September 2014 | News
Virgin Money Giving has expanded the ways in which charities, companies and individuals can fundraise using the site by introducing its ‘Campaigns’ service.
It can be used to bring together supporters, each with their own Virgin Money Giving page, in one place. Videos, images and social media related to the shared campaign can now all be presented on a single campaign page.
The Campaigns function offers a variety of flexible features to enable charities to present and combine multiple fundraising activities under one appeal.
1. Appeal
The tool can be used to create an appeal page. This could be for a particular project e.g. church roof repairs, at a certain time of year e.g. Christmas appeal, or an emergency of disaster appeal. Targets can be added and a running total of the amount raised by all contributors or participants is shown.
2. Events
Charities can also set up a single campaign around an event, like a marathon, fun run, or perhaps a series of challenge events. The page would function as an ‘event hub’ so that various people and groups with fundraising activities would all appear on the same page. This could well help spur these people onto greater fundraising when they see their activities are part of a vibrant and active larger effort.
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3. Corporate
Corporate supporters can use the Campaigns function to create a ‘charity of the year’ page, pulling together various activities undertaken by different departments or companies within a group. Again, this could well motivate employees to raise even more to beat other colleagues and departments.
Paul Prothero is the leader of the Reigate and Cheam British Military Fitness (BMF) group and is using the Campaigns function as he trains to take part in the Virgin Money London Marathon. He and his team are aiming to raise £50,000 for the Children’s Trust in Tadworth.
He said:
“I love the new Campaigns tool. It is so convenient to have everyone focussed on one place and to watch our combined efforts build-up. We can see who is doing what and where events are happening to help us hit our goal of £50,000. We’re currently at the £17,000 mark and counting.”
How it works
[youtube height=”450″ width=”800″]https://www.youtube.com/watch?v=y0IYdu25KmI[/youtube]
Jo Barnett, Executive Director at Virgin Money Giving said:
“We’re really proud of our new Campaigns functionality and in the field of online giving, we think this is pretty unique. Some of our charities told us that the ability to unify all of the elements of a fundraising campaign into one central page would be really efficient and useful, so that’s what we’ve done. Everyone involved can now go to a central page and see what’s going on. We hope it will create a great buzz around charities and their future fundraising initiatives”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.