Made in Chelsea star’s T-shirt business to donate to charities
Howard Lake | 3 September 2014 | News
Riley Uggla, one of the personalities in TV’s Made in Chelsea, has launched a fashion business which will donate 20% of the retail price to selected charities.
The first products from London-based ‘How do I save the world‘ are t-shirts for men and women. The six designs are all printed in England.
Uggla and business partner Jonny Kaberry chose to establish a company whose mission is ‘creating a t-shirt that gives back’ after assisting on projects for a charity in Zambia. They wanted to “combine their love of fashion and desire to give back to others that do not have the same privileges and freedoms that the two founders have been fortunate to have”.
The first charities to benefit are Human Rights Watch and Zamcog. There are other products that are in the pipeline to support other charities that have already approached the company.
Howdoisavetheworld’s founders Riley Uggla and Jonny Kaberry
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.