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I Wish I’d Thought of That returns

Howard Lake | 13 August 2014 | News

I Wish I’d Thought of That, the popular quickfire event featuring 20 inspiring fundraising ideas and campaigns, returns to London for the third year.

Organised by SOFII and sponsored by Open Fundraising, the event again features 20 engaging speakers who each share one fundraising idea that has inspired them. They can’t be any inspirational idea – they have to be big, bold and most importantly, replicable.

IWITOT 2013 speaker
Speaking at IWITOT 2013

In addition, they each have just seven minutes to share this idea. So, if one idea doesn’t seem relevant to you, there will be another one along very soon.


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Speakers this year include the directors of fundraising from UNICEF, Friends Of The Earth and the RSPB; AJ Leon and Rob Woods from innovative agencies Misfit Inc. and Bright Spot, and more.

Here is Adrian Salmon from the University of Leeds speaking at last year’s event:

‘I Want to Talk at That’

Sometimes fundraising sector events can seem similar with some familiar names and case studies to share. IWITOT aims to avoid that by reserving three slots for up-and-coming fundraisers.

These were invited to apply and the three best were chosen after an audition. In addition, the winners were provided with mentors to help ensure their presentation was as good as it could be. Mentoring was provided by Open Fundraising’s Head of Mobile – Paul de Gregorio, Save the Children’s Director of Fundraising – Tanya Steele and Imogen Ward, CEO at Lessons for Life.

The three winners are:

Paul de Gregorio said:

“The standard of applicants for the three speaking slots at IWITOT 2014 were unbelievably high. It was an honour to be asked to judge and be a mentor. Deciding who to pick was extremely difficult, but I’m delighted to be working with Lucy Sandford, who I know will do really well on the day.”


Audience participation at IWITOT 2013
Audience participation at IWITOT 2013

I Wish I’d Thought of That 2014 will be held at The Barbican in London on 16 September from 1.30 – 5pm. It will be followed by free drinks in the Garden Room.

Appropriately enough, the event raises money to help fund SOFII‘s website, to showcase even more examples of fundraising ideas and inspiration.

Tickets are available now.

You can follow the presentations from afar on the day via the Twitter hashtag #IWITOT14.