Focus’ fundraising holds up in 2013
Howard Lake | 24 July 2014 | News
As Focus Ireland released its latest annual report showing that it supported more than 10,000 homeless people, an increase of 20% on the previous year, fundraising income remained steady in 2013.
Total fundraising income for 2013 was £5,440,000 against £5,479,000 in 2012. £3 million of that figure came from Focus’s 17,900 regular donors.
Community fundraising contributed £173,000.
Events play a big part in Focus’s income generation, with the Four Peaks challenge raising £194,000. Trusts and foundations contributed £275,000 while a corporate partnership with Aviva raised £170,000.
Total income, which includes mostly income from statutory sources, was £18.3 million in 2013 and £18 million in 2012. Costs, however, increased to £19.1 million, up from £18.2 million in 2012.
Focus Ireland says it generally adheres to a principle that the costs of generating fundraising income should not exceed 20% of the amount raised. However, in 2012 the charity decided to commit £1.1 million as part of a strategic review to increase fundraising income.
Focus said that for the duration of the strategic initiatives and while investment is being made to ‘grow fundraising,’the organisation will deviate from the above principle. These costs were 27% in 2013 (2012: 30%) of funds raised.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.