Lloyds Banking Group raises £4m for Alzheimer charities
Howard Lake | 25 June 2014 | News
Staff at Lloyds Banking Group have raised £4 million for Alzheimer’s Society and Alzheimer Scotland in just 17 months. This is double the original two year target.
The partnership began in January 2013 with the launch of the Live Well campaign, the two charities’ first national support programme for people with dementia and their carers.
It reached the £2 million target within the first year, so the additional money being raised earmarked for more support materials for carers. Any funds raised above the current total of £4 million will support the Dementia Research Leaders Programme, which is looking at prevention and trying to find a cure for the condition.
Fundraising activities included a coast to coast cycle challenge in Costa Rica and ‘Tea and Talk’ events in branches.
Graham Lindsay, Director, Responsible Business and Community Affairs at Lloyds Banking Group said:
“Raising a record-breaking £4 million in just a year and a half is an incredible achievement. I’d like to offer my sincere thanks to every single colleague across the Group who has contributed to the staggering amount of money we have raised together so far. Alzheimer’s has captured hearts and minds like no other charity partner before it”.
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.