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NSPCC launches weekly lottery to expand regular giving

NSPCC launches weekly lottery to expand regular giving

The NSPCC has begun promoting a weekly lottery to expand its range of regular giving options to supporter.

Participants pay £1 a week and are entered to win £1,000 in the weekly draws. In addition they can win £8,000 or prizes including cars and gadgets in quarterly ‘superdraws’. The first draw will take place on 16 May.

The children’s charity is offering a £500 bonus prize for those who sign up before 17 April. People can sign up online or via telephone, and they can choose one or two entries per week. The Lottery is open to UK residents aged 16 or over.

NSPCC is licensed and regulated by the Gambling Commission.

NSPCC Head of Individual Giving, Amanda Mitchell-Francombe, said:

“The Weekly Lottery is a great way for the NSPCC to attract a new audience of regular givers, whilst offering the chance to win prizes, as well as cross-sell to existing supporters. Every weekly entry is another £1 towards our vital work ensuring children across the UK are protected from harm. Players will be helping children every week of the year as well as having the chance to win some amazing prizes – a win-win situation.”

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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