Unity Lottery is now able to take online payments via direct debit and credit and debit card, meaning that charities that run lotteries could secure an ongoing revenue stream from long-standing lottery players that they recruit.
As well as enhancing the payments system on their website Unity have also acquired a remote External Lottery Manager’s license from the Gambling Commission.
Richard Dixon, Managing Director of Sterling, the company behind Unity Lottery, said: “We think it is important to offer our clients as many avenues as possible to recruit players to their Unity Lottery. The general public are becoming much more comfortable with the concept of setting up direct debits
online and it’s a quick and easy way for people to support good causes.”
Launched in 2007, nearly 100 good causes generate income from the scheme. Uniity is administered by Sterling Management Centre Ltd, a registered External Lottery Manager certified by the Gambling Commission. Sterling has been providing specialist lottery services to charities for over 20 years helping them to generate over £35 million every year.
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