Poundland raises over £1m for Macmillan Cancer Support
Howard Lake | 31 March 2014 | News
Poundland has raised more than £1 million for Macmillan Cancer Support, its charity partner. Europe’s largest single price value retailer first started supporting the charity in 2009.
The company, which recently floated on the stock market, had aimed to raise £1 million. In total it raised £1,035,000.
Fundraising activities by Poundland staff included a 24 hour Three Peaks Challenge, a London to Paris cycle ride, dress-down days and raffles. Some staff took part in the London Marathon.
The sale of charity products by customers also contributed to the total.
Staff at Poundland’s head office in Birmingham with Sharon Cottam, partnership manager at Macmillan and Poundland CEO Jim McCarthy celebrate the national ‘Mac-Million’ fundraising campaign. Photo: Professional Images/@ProfImages
The successful partnership has been celebrated with a road show which visited the most successful fundraising stores around the country. The top performing store was in Sunderland. A giant Macmillan collecting tin and oversized £1 coins helped illustrate the size of the fundraising total.
Jim McCarthy, Chief Executive at Poundland said:
“Our customers and colleagues have voted to continue to support Macmillan on a continuous basis since 2009, and we have seen some fantastic members of our team going above and beyond for a charity that has touched many of us personally”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.