London Metro gives free coverage for one fundraiser each day
Howard Lake | 27 March 2014 | News
For the next two months London Metro is featuring one volunteer fundraiser and their campaign each day in the newspaper. Their Fundraiser of the Day campaign series features every day a different fundraiser using JustTextGiving.
Anyone fundraising using that service can ask Metro to feature them.
How to get featured
To be considered, fundraisers should email Ju*************@me***.uk“>Ju*************@me***.uk, explaining why they deserve to be featured, together with a link to their JustGiving page, their JustGiving text code, and a hi-resolution image of them. Staff at the Metro will then choose one each day.
The promotion began on 18 February and will run until 22 May so there are plenty more opportunities to get a fundraising campaign in front of London commuters.
The features are quite prominent, in bright JustTextGiving red.
Charities that have been featured include Beating Bowel Cancer and The Dallaglio Foundation:
Fundraiser of the Day in the Metro (London)
Fundraiser of the Day for The Dallaglio Foundation
Results
Has one of your charity’s fundraisers been featured in the Metro? Do you know if it boosted donations? Do let us know in the comments below.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.