Fundraising news, ideas and inspiration for professional charity fundraisers

DIY database screening

DIY database screening

I was walking in Highgate recently, and passed a road whose name I recognised.

Stormont Road has lots of expensive properties – often selling for £4,000,000 – £5,000,000 or so. I subsequently read an article about The Bishops Avenue – “millionaires row”, which is nearby – just the other side of the golf course. Houses on The Bishops Avenue are even more expensive, yet many of them are empty and falling into a state of disrepair.

That got me thinking about how there are be lots of people with money to spare. It is always good if fundraisers can identify such people. That reminded me of an idea I had a while back about showing people how they can undertake their own database screening, to identify some of their wealthier supporters.

While it takes a while to build up a database of wealthy people, it is relatively easy to build up a database of interesting looking postcodes, by identifying properties with £1,000,000+ (or whatever) prices. The screening is also relatively straightforward. I might suggest that for an Institute of Fundraising meeting.

Would anyone be interested in attending?

Finbar Cullen, ResearchPlus

Finbar Cullen established ResearchPlus in 2005 to provide fundraising research services for the not-for-profit sector. He researches people, companies and grant-making trusts and foundations, mostly in the UK, but also other parts of the world. Finbar has published directories of “unpublished” grant-making trusts (registered with the Charity Commission and with the Office of the Scottish Charity Regulator), and each month he contributes to The Trust List, highlighting newly registered grant-making trusts worthy of particularly close attention.

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